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Professional Experience

Highlights

2018 - Present

Sr. Business Analyst [Communication Focus]

Gartner

INDIA

  • Cultivated and strategically managed the largest portfolio of CHRO executive partners, consistently achieving all-time high collaboration rates and unparalleled quality of service delivery through tailored communication strategies and proactive relationship management.

  • Led the revamp of operational workflows on the Eloqua platform, enhancing webinar communications and ultimately generating 618 live views with a 37.7% conversion rate.

  • Developed and executed targeted email marketing campaigns, boosting email open rates by 8% through strategic content and audience segmentation.

  •  Directed cross-functional alignment of communication strategies with C-level client priorities via data analysis, ensuring messaging resonated with top-tier executives.

  • Initiated and implemented process simplifications and workflow automation, significantly improving communication clarity and understanding and enhancing operational efficiency.

  • Managed and led on-site service requests for international and India conferences, ensuring clear and effective communication, resulting in over 60% positive satisfaction ratings.

  • Developed and implemented cross-training programs for event-specific functions, strengthening workforce capabilities and ensuring comprehensive understanding of processes among the team.

Mar 2018 - May 2018

Content Manager

OJAS

Gurgaon, Haryana, INDIA

  • Directed SEO-optimized content development strategy, boosting website SEO by approximately 8% through strategic content creation and optimization.

  • Led team-building exercises to foster collaboration and enhance team skills.
    Conducted market analysis and formulated strategies, identifying growth opportunities for JK Paper.

  • Contributed to brand enhancement through effective event management and PR collaboration.

2007 - 2008

Marketing Coordinator, India

NELSON PLANNING & DESIGN

Noida, Delhi NCR, INDIA

  •  Conducted comprehensive market research to identify emerging needs and strategic opportunities, informing marketing initiatives.

  • Developed essential marketing tools such as brochures and print advertisements, enhancing brand visibility.

  • Organized logistics for critical marketing initiatives and proposal strategy meetings, demonstrating strong organizational and coordination skills.

  • Played a pivotal role in closing numerous high-level deals through effective marketing strategies and collaborative efforts.

  • Collaborated closely with the US marketing department to enhance brand visibility, showcasing cross-cultural communication and teamwork.

2006 - 2007

Manager, Client Services 

Evolve Brands

Gurgaon, Haryana, INDIA

  • Developed and implemented strategic marketing programs for B2B clients, significantly enhancing brand visibility and market presence.

  • Managed Customer and Trade Loyalty Programs for premium brands, focusing on client retention and engagement.

  • Conducted on-site market surveys to gauge brand acceptance and inform program optimization.

  • Built strong relationships with clients, demonstrating exceptional client services and engagement management.

Feb 2006- Oct 2007

Marketing Executive, India

Evolve Brands

Gurgaon, Haryana, INDIA

  • Organized and executed corporate events to effectively build brand visibility and engage target audiences.

  • Managed end-to-end event logistics and communications, ensuring seamless operations and positive attendee experiences.

  • Conducted thorough competitive analysis to inform and refine sales and marketing strategies.

  • Enhanced brand visibility through effective event management and public relations collaboration.

OTHER EXPERIENCE

  • Visa Officer | New Zealand High Commission, India | 2009 - 2010

  • Guest Lecturer (English) | HP Medical College, Dharamsala, India | 2014 - 2015

  • Freelance Artist | Entrepreneur | 2013 – 2017

  • Senior Process Associate | Genpact, India | Sep 2003 - Jan 2006

  •  Customer Care Officer | Convergys India Pvt. Ltd., India | 2002 – 2003

Education

Master of Arts in PR & Event Management

Amity University

Noida, India

I pursued my Masters  with a focus on strategic management and leadership, further honing my skills in orchestrating impactful events and strategic communication for enhanced brand visibility and stakeholder engagement.

Bachelor of Arts in English

University of Delhi

Delhi, India

While pursuing my Bachelor of Arts in English Literature, I cultivated strong communication skills, enabling me to engage deeply with diverse texts and express ideas clearly and persuasively.

Skills & Expertise

[Strategic Communications & Engagement]

Strategic Communications 

Developing and executing high-level, enterprise-wide communication strategies that align with organizational goals and enhance brand visibility, often leading cross-functional efforts.

Internal Communications

Designing and implementing comprehensive internal communication frameworks, including leading training and development initiatives for entire Business Units.

Content Development

Crafting compelling narratives and directing the optimization of content for maximum impact across various digital platforms, driving engagement and conversion

Stakeholder Engagement

Cultivating robust and influential partnerships with executive stakeholders, driving strategic engagement and ensuring widespread service utilization

Project & Operations Management

Project Management (PMP® Certified)

Spearheading strategic initiatives, overseeing end-to-end project implementation, and ensuring timely delivery of complex, high-impact objectives

Process Improvement

Initiating and driving significant enhancements to operational efficiency by streamlining processes, simplifying designs, and automating workflows, resulting in tangible business gains

Team Leadership & Mentoring

Effectively building, leading, and mentoring diverse teams, enhancing skillsets through cross-training and fostering a collaborative environment for successful execution

Change Management

Leading the successful adoption of new processes and systems through comprehensive communication plans that minimize disruption and foster smooth transitions

Business Analysis

Leveraging data-driven insights to strategically develop and streamline daily workflows, enhancing team collaboration and decision-making processes

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