Professional Experience

Highlights

Sr. Business Analyst [Communication Strategy & Engagement]

Gartner

INDIA

Lead communication strategy for the largest portfolio of CHRO executive partners, driving exceptional collaboration, service utilization, and alignment with enterprise priorities.
Revamped operational workflows on Eloqua, improving webinar communication journeys and generating 618+ live views with a 37.7% conversion rate.
Designed data-driven, segmented email campaigns that improved open rates by 8%, strengthening digital engagement and message resonance.
Developed cross-functional communication strategies grounded in stakeholder insights, ensuring cohesive and context-driven messaging for senior executives.
Simplified communication processes and automated critical workflows, increasing clarity, consistency, and operational efficiency.
Directed communication delivery for domestic and international conferences, achieving 60%+ satisfaction ratings through clear, effective service and stakeholder engagement.
Built and executed comprehensive cross-training programs to enhance team capability, operational readiness, and consistent communication delivery across event teams.

Content Manager

OJAS

Gurgaon, Haryana, INDIA

Directed SEO-optimized content development strategy, boosting website SEO by approximately 8% through strategic content creation and optimization.
Strengthened brand visibility through coordinated event support, content development, and PR collaboration.
Facilitated team-building activities to enhance collaboration, capability, and alignment within the marketing function.

Marketing Coordinator, India

NELSON PLANNING & DESIGN

Noida, Delhi NCR, INDIA

Conducted market research to identify emerging trends and strategic opportunities.
Developed marketing collateral—including brochures, print ads, and proposal materials—to elevate brand representation.
Coordinated logistics for high-impact proposals and marketing initiatives, contributing to successful high-value deal closures.
Partnered with US marketing teams, demonstrating cross-cultural communication and global alignment

Strategic Communication & Engagement

Programs & Operations Leadership

Change Insights and Organizational Communication

Manager, Client Services

Evolve Brands

Gurgaon, Haryana, INDIA

Conducted market and competitive analysis to support strategic growth decisions, including initiatives for JK Paper.
Designed and implemented strategic B2B marketing programs that significantly enhanced brand visibility and strengthened client relationships.
Managed customer and trade loyalty programs for premium brands, driving retention and improved brand engagement.
Led on-ground market surveys to evaluate brand acceptance and inform marketing program optimization.
Built strong, trust-based relationships with key clients, demonstrating excellence in account and client services leadership.

Marketing Executive, India

Siemon

New Delhi, INDIA

Led end-to-end planning and execution of corporate events, significantly boosting brand visibility.
Managed event logistics and communication flow to ensure a seamless attendee experience.
Conducted competitive landscape assessments to refine marketing and sales strategy.